Sunday, July 27, 2008

Mid Summer Day's B.O.

The weekend box office romp ended up about as anybody who's paid attention would have expected.

The Dark Knight had another huge three days, gathering in $75.6 million and rocketing to a domestic total of $314.2 million, reaching the 300 million mark in a record ten days. The next big signpost, of course, is the magic $400 mill marker:

The previous speed record for a $300 million film was 16 days set by “Pirates of the Caribbean: Dead Man’s Chest” in 2006. The next target is $400 million, which took “Shrek 2” 43 days to reach. Warner Bros. distribution president Dan Fellman predicted “The Dark Knight” would take just 18 days to reach that milestone.

“Where we go from there, it’s uncharted waters,” Fellman said.

The last movie to break $400 million was the 2006 “Pirates of the Caribbean” movie, which ranks No. 6 on the all-time list with $423 million. The 1997 epic “Titanic” leads the field with $601 million.

New entry Step Brothers proves Will Ferrel still has the old stuff as it collects $30 million to come in #2.

Pierce Brosnan shows he doesn't need to wear Saville Row suits and serve on Her Majesty's Secret Service to star in a box office winner. Yes indeedy, Abba song-fest Mama Mia! had a mild 35% dip as it made $17,9 million and ran its U.S.-Canadian total to $62.7 million.

While X-Files landed with a dull, intergalactic clank in the fourth position ($10.2 million), the Brendan Fraser 3-D remake of Journey to the Center of the Earth had the smallest percentage drop of any Top Ten holdover (23.7%) with $9.4 million weekend and a domestic total of $60.2 million.

And on the animated front, seventh place Wall-E, closes in on $200 million as it takes $6.3 million to run a total of $195.2 million in the United States and Canada. Space Chimps hangs tough in the 9th spot to drop 39.1% in its second stanza, collecting $4.4 million out of its $16 million total.

Kung Fu Panda, runs out its lucrative string in 12th place, taking in $1,030,000 for a $209 million cume.


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