Disney and DreamWorks Animation are touting different High Def formats. How very, very spiffy.
The Studio announced the first animated Platinum coming to Blu-ray will be the timeless treasure Sleeping Beauty. Releasing Sleeping Beauty on Blu-ray marks a milestone for the format as these titles are not released until a format has been proven both technologically and in terms of consumer acceptance - and Disney's animated releases in the past have been a major catalysis for any format's growth.
LOS ANGELES, Aug. 20 -- Paramount Pictures, a unit of Viacom Inc. (NYSE: VIA and VIA.B) and DreamWorks Animation SKG (NYSE: DWA), each announced today that they will exclusively support the next-generation HD DVD format on a worldwide basis. The exclusive HD DVD commitment will include all movies distributed by Paramount Pictures, DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies and MTV Films, as well as movies from DreamWorks Animation, which are distributed exclusively by Paramount Home Entertainment...
..."We decided to release "Shrek the Third" and other DreamWorks Animation titles exclusively on HD DVD because we believe it is the best format to bring high quality home entertainment to a key segment of our audience -- families," stated DreamWorks Animation CEO, Jeffrey Katzenberg. "We believe the combination of this year's low-priced HD DVD players and the commitment to release a significant number of hit titles in the fall makes HD DVD the best way to view movies at home."
This doesn't impact people like me who are barely into the DVD age and still using their old Philco televisions (with the rabbit ears). But for people who've got the big home theater and the billboard size LCD screen, it's a pain.
Because any self-respecting techo-buff is going to want to have all the big hits in high def. And he or she will either have to own two high-def players or one of those models that play both.
Like I say. A pain.