DreamWorks Animation (let's set aside DreamWorks the Original, which is snuggling up to Disney -- after getting disrespected and snubbed by Universal-GE) is doing a full court press on many fronts.
... DreamWorks Animation has begun the biggest expansion in its history. A television arm sprouted in recent months, with series built around “Madagascar” and “Kung Fu Panda” coming to Nickelodeon. “Shrek the Musical” opened on Broadway late last year. Theme parks are moving forward in Dubai and Singapore. And the company is making an all-or-nothing charge into 3-D movies, which could add $80 million in profit to a “Shrek”-size hit because of premium ticket prices. Every DreamWorks film from now on will be in 3-D.
Still, all of this growth is coming at a time when bigger is not viewed as better among media investors, creating a tough balancing act for Mr. Katzenberg ...
When you think about it, Jeffrey has pulled off an amazing hat trick.
In the last two years he's out-Pixared Pixar, with DWA's films outgrossing the Emeryville outfit's by $1.4 to $1.6 billion (depending on whose stats you buy.) You can argue who has the best films aesthetically until the flying monkeys come home to roost; the simple question Tinsel Town's front offices use to keep score is: "Who's raking in the most loot?"
Yet all is not rose petals and scented water:
...After years of blockbuster growth, DVD sales slumped badly in the fourth quarter because of the downturn and increasing home entertainment options, with some new releases falling 20 percent below expectations and sales over all down about 9 percent compared with the year earlier, according to Adams Media Research ...
I' ve always been nervous about stand-alone animation houses that rely on a limited number of 'toons to be successful. The days when Hanna-Barbera did it -- back in the days of teevee animation outfits owning and licensing their own product -- are long over. And Pixar, despite its decade of blockbusters, has now been swallowed whole by Disney. How much longer DreamWorks can sustain the magical feat of smash hit following smash hit is known but to God.
I can only hope that She gives Jeffrey another decade or two of success. By then the economic malaise should be over, and DreamWorks Animation's stock price way, way up.