Since the last Disney marketing team didn't seem to be too swift marketing Disney animated features, maybe this will be an improvement:
MT Carney has been formally named the new head of the Walt Disney Studios marketing team.
Disney Studios chairman Rich Ross announced her appointment to the post of president of marketing Wednesday. ...
With Carney's appointment, Ross will have completed an overhaul of the studio, having early on put Bob Chapek in charge of distribution and named Sean Bailey as head of production.
Some might argue that the newer animated features weren't mega-grossers because they weren't mega-dazzlers. But I'm sorry. Trailers were weak. Calendar dates were strategically awful. (When you release The White Doggy against Twilight to crappy results and then use the lame excuses, "Who knew?" and "Nobody could have predicted ...", you need to have your Marketers' Membership Card permanently revoked. It's your freaking job to know.)
So maybe this new person, this Ms. Carney, will be an improvement. Certainly her last name is encouraging.