Wednesday, April 21, 2010

The Big Broom Finishes Sweeping

Since the last Disney marketing team didn't seem to be too swift marketing Disney animated features, maybe this will be an improvement:

MT Carney has been formally named the new head of the Walt Disney Studios marketing team.

Disney Studios chairman Rich Ross announced her appointment to the post of president of marketing Wednesday. ...

With Carney's appointment, Ross will have completed an overhaul of the studio, having early on put Bob Chapek in charge of distribution and named Sean Bailey as head of production.

Some might argue that the newer animated features weren't mega-grossers because they weren't mega-dazzlers. But I'm sorry. Trailers were weak. Calendar dates were strategically awful. (When you release The White Doggy against Twilight to crappy results and then use the lame excuses, "Who knew?" and "Nobody could have predicted ...", you need to have your Marketers' Membership Card permanently revoked. It's your freaking job to know.)

So maybe this new person, this Ms. Carney, will be an improvement. Certainly her last name is encouraging.

9 comments:

Anonymous said...

finally! I hope this will turn out being for the best. My only question is what took them so long?!?!

Anonymous said...

OH, I see what you did there..."Carney"...heh heh heh.

Anonymous said...

"Empty" Carney," at that.

Disney went out of their way to find one who can speak marketing babble better than anyone alive. She can talk for days and never say anything. Check out her "marketing" site if you don't believe me.

She'll be gone by the end of the year.

Naveen de Maldonia said...

Please Mrs. Carney!

Change Tangled back to RAPUNZEL.

Floyd Norman said...

It's difficult not to think of "barkers" at a carnival. then again, Disney could use a good barker.

Anonymous said...

Some might argue that the newer animated features weren't mega-grossers because they weren't mega-dazzlers. But I'm sorry. Trailers were weak. Calendar dates were strategically awful. (When you release The White Doggy against Twilight to crappy results and then use the lame excuses, "Who knew?" and "Nobody could have predicted ...", you need to have your Marketers' Membership Card permanently revoked. It's your freaking job to know.)

And while "Counterprogramming" is still the predominating myth in Hollywood, dog-and-vampire theories also apply to "Oh, don't worry, the kids will see the princesses and the teens will go see the blue aliens, those audiences won't affect each other!..."

(So, we can publicly recognize Bolt vs. Twilight, but PATF proved that the public hated the return of 2-D!!?
Geese and ganders, folks--Let's hope the new masters recognize it.)

Anonymous said...

Is it me or marketing people seem to just have differing levels of incompetence. It doesn't even seem to depend on studios. Look at the terrible marketing on how to train your dragon. It always seems a constant battle between product and marketing. Art and story try totell them what the movie is about and they refuse to listen and turn out bland crap.

Anonymous said...

Her website is down.

When I first read MT Carney, I thought it meant "Mount Carney."

Anonymous said...

Tangled vs Harry Potter, Disney's built in scapegoat for November 2010.

Site Meter