Thursday, January 29, 2015

Chasing Coin

... in an under-served population.

Disney Junior is preparing to launch “Elena of Avalor,” featuring a teenaged Latina princess who has been trapped for decades in the signature jeweled amulet that is one of the best-known elements of the current kiddie series. The character of Elena will debut in a special episode of “Sofia the First” that is beginning production now. ...

Variety and the Brew have run stories about Disney Junior's upcoming princess saga. It's Disney's first foray into the Latin (aka Hispanic) demographic. ...

And it makes total sense. The Latin community is huge and needs a young, attractive characeter who will encourage five-year-old girls (and the parents thereof) to buy dolls, crowns and glittery dresses. The Mouse obviously sees large opportunity, as the Hispanic population in the U.S. of A. is north of 17%, and growing.

No corporation worth its quarterly reports can ignore that size population, and Diz Co. isn't going to.


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