Technicolor, the French-owned media and production services company, has acquired The Mill, the British visual effects studio known for its work with the advertising industry..
Founded in 1990, the Mill has received numerous industry awards for its work for advertising agencies and brands, including spots to promote popular video games such as "Call of Duty: Black Ops 2."
The company has 800 employees and has enjoyed rapid growth. Since 2009, revenues have grown 16% to reach $152 million in 2014, Technicolor said. ...
Visual effects isn't a high margin business. But there is money to be made and the California VFX subsidy has kicked in, which means that the California visual effects industry has a future. The company has had a presence in Los Angeles since 2007.