Can there ever be too much of a good thing?
It's useful to remember that the first was never believed to be a sure thing at Fox.
At the time, Chris Meledandri was not the genius he is today. Eighteen months off the non-blockbuster Titan A.E., he was on semi-thin ice with top management, Fox wondered if IA Uno was another money-loser, and solicited buyers for Blue Sky Studios, the facility that was making it.
But then a trailer with Scrat hit European festivals and theaters and received a HUGE positive reaction. And Fox (whattayaknow!) reconsidered its earlier position.
And lo. Here we are. Thirteen years and bajillions of dollars later.
Tuesday, December 15, 2015
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