Thursday, May 19, 2016

The Newer Animation Reality

It's not just content spilled onto a silver screen anymore.

Entertainment veterans from DreamWorks Animation have started their own virtual reality startup with $3 million in funding.

The Santa Monica, California-based Spaces is headed by chief executive Shiraz Akmal and chief technology officer Brad Herman, two veterans who worked on DreamWorks Animation’s early VR experiences through 2015. Comcast Ventures led the funding for the company, which will VR and “mixed reality” experiences. Spaces is already working with such companies as Microsoft, NBCUniversal, Big Blue Bubble and The Hettema Group, among others, to develop and produce a wide range of projects across all VR and mixed reality platforms. ...

Different L.A. animation studios are getting into virtual reality. Many of them aren't sure exactly where it will take them, but the conglomerates (also some smaller studios) think there's serious dollars to be made in the format. TAG has a number of its members now working in it.


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