Or at least gives it the old college try:
They're hoping to stanch the flow of young viewers leaving the network for Disney and Nick, but they're also trying to rebuild the net as "the home for boys," in Snyder's words (though he quickly adds that he hopes the female aud sticks around for shows like Cartoon's new comedy "Chowder").
"I think in general the network has a strength in fantasy and adventure, and it has a strength with boys," says Sorcher. "You'll see us capitalizing on that -- (upcoming show) 'Star Wars' is a great indicator of where all this is going." ...
It's no secret that Cartoon Network has issues. Its market share has been declining for a couple of years, and as Variety notes: "In April, total-day ratings were down by double-digit percentages in the key demos of kids 2-11, kids 6-11 and kids 9-14."
To date, CN's counter-moves to its rivals have fallen flat. (The manuevers it made going after Disney Channels live-action audience with live product of its own went mostly nowhere. I don't understand live-action on a cabler called "Cartoon Network" anyway, but it's probably me being behind the times.)
It's painful to watch a high-flying outfit slide back toward terra firma, but it happens to every animation studio at one time or another ( just look at Disney's up and downs over eighty years; it's been on the verge of bankruptcy a couple of times).
Part of the Cartoon Net's trouble is the nature of television itself: For thirty-five years the territory was divided up into three, then four networks that commanded huge audiences, and those large tracts of broadcast real estate made good money. But home entertainment now evolves at warp speed, with hundreds of cable channels and an infinite number of internet sites on the ubiquitous web. And all this subdividing insures that the properties get slice and diced into tiny, ferociously competitive lots.
All the more reason to have a robust development department to fuel future growth. Maybe CN's oncoming shorts program will fill all or part of that bill ...
(Toon Zone's Cartoon Network forum kicks around the ramifications of the Variety article here.)