End of the week found me wandering around Nick's Burbank cartoon studio. The crew for The Mighty B is coming to the end of the initial order of episodes, but an artist showed me the ratings for the show, pinned to a wall, and they were up there.
"For most of us, we're on hiatus in the next week or two, but hopefully the next batch of episodes gets greenlit quick and our time off won't be long"...
(A sentiment often expressed.)
The solid ratings are good news for the animation artists, since Nick, like every other kids cable network, eyes the Disney Channel's success with live action and thinks "why not us?"
Nickelodeon is approaching a 50-50 mix of live action and animation, says Marjorie Cohn, the executive VP of development and original programming at Nickelodeon Networks. “Live action has emerged as being just as strong as animation, which had been dominating the kids’ business for a very long time,” she says. “The immediacy of live action is really important to kids right now. The social currency, the feeling that it’s happening in real time in their lives, is exciting for them. These shows tap into a lot of the things that kids are feeling.”
Who cares that they often aren't cheap to produce? (Nobody, as long as the ratings are good. But that's often easier said than done.)
Nick right now has a bunch of animated shows percolating along. There's new episodes of SpongeBob and Fairly Odd Parents, there's the three pre-school cartoon shows headed up by animation vet Jeff DeGrandis. Then there's the CGI shows Nick is doing with DreamWorks (Madagascar Penguins high on the list.)
Happily, even with the recent burgeoning of live action projects, animation still thrives at most studios.# # # # # # #
One quick thank you is in order. TAG Blog hit an alltime high in eyeballs this month ... 30,892 (give or take). Not particularly big as blogs go, but not itty bitty, either.
Kevin Koch and I thank you from the tops of our heads to the tips of our keyboarding fingers.