Now with extra spicy Add On.
Okay, so I was wrong.
(I kind of guessed which film was going to come out on top when I saw the news reports for Twilight's sold out midnight shows. Excited, eager teenaged girls as far as the eye could see.) ...
Twilight collects $35.7 million -- twice the initial Friday take of the very successful Madagascar Deux.
Quantum of Solace hangs in with $8,750,000 for the start of its second weekend ($90.8 million to date).
Bolt earns $7.l million. Not awful, but a long way from what I assume the Mouse House was hoping for. And less than half the initial Friday take of the New York zoo animals.
Speaking of which, Madagascar the Second descends to fourth place, raking in $3.7 million (of a $125.2 million total.)
And what lessons do we draw from all this, class? (And let's see some NEW hands up, please?)
1) Never but never underestimate the power of a franchise or movie-going demographic.
2) Never assume that the audience for your movie is different from the competition's, because in the 21st century, with ten-year-olds playing bang-bang shoot-shoot video games, and tweeners dressing like high-schoolers and thinking young-adult thoughts, there is huge overlap.
3) Having two weeks between major animated releases is maybe two weeks too little.
Onward to Saturday and Sunday ... and thank Gawd for the oncoming four day holiday weekend.
Add On: Okay. The good news is that there are two animated features in the Box Office Top Five.
The bad news is that they did some cannibalizing of one another.
Plus, the Disney schedulers miscalculated putting Bolt up against the vampire picture over which 'teen and 'tween girls salivate. When it comes down to teen-aged vampires or an animated version of Miley Cyrus, the vampires win.
More's the pity.
The (almost) final weekend numbers: Twilight hugs and kisses a mighty $70.5 million. And Quantum Solace makes off with $27.4 million after a near sixty percent box office drop.
Bolt makes a partial receovery from a tepid Friday opening and ends with $27 million, while Madgascar 2 suffers a 54.3% decline and earns $7.2 million and a $137.4 million total.
Now it's on to the Thanksgiving box office and the fabled holiday season, where hopefully turnstiles will spin and cash registers will ring.