Not even the celebrity lineup could help company stock on a day when new worries on the economy overshadowed the markets. Shares of Glendale-based DreamWorks (NYSE: DWA) closed down 0.95, 3.04 percent, to $30.30. ...
Here's the thing about big-name, celebrity voices: Sometimes they work out wonderfully well, and they are often useful in promoting a high profile animated feature.
But are they necessary? Do they add to the bottom line?
Ed Asner was a fine choice for Up, but face it. Pixar didn't choose him because he's tabloid catnip or a marquee name like Mr. Pitt. They chose him because he was right for the role. (And Disney seems to be doing okay in the big grosses department as regards Up.)
I'm not saying using mega stars is necessarily a bad way to go, but Ms. Jolie's Main Squeeze didn't provide a lot of added value the last time he performed a voice role for DreamWorks Animation. This time, I'm sure, will be different.