After Avatar, the momentum picks up for viewing in three dimensions.
Piper Jaffray estimates the 3D market will grow from $5.5 billion this year to $25 billion by 2012 at a compound annual rate of 50 percent. ...
Good news, yes? But then there is this.
A new PricewaterhouseCoopers report concludes that every industry sector must make adjustments over the coming 18 months to meet the creative and financing demands of such expensive, complex production. Similar challenges involving creative and tech-related compatibility also will confront game studios and game consoles, TV station operators and broadcast and cable TV networks, Internet companies and consumer electronics manufacturers.
“Among the other issues studios must find answers to are the integration of special effects in a 3D movie ...
And what's the sub-text to the above? It's that the congloms are muttering to themselves:
If we lay out major bucks for all this pricey technology crap, are we going to recoup our investment? Or are we going to lose our butts?
I've read other think-pieces -- and thought myself -- that when we reach the point where 100% of the movies we love are in glorious Three Dee (in the same way that 100% are in color), that the fine companies who rule us will find it tough to charge the movie-going public a premium for watching stereo presentations.
Because nothing will be special if everything is special.
And if Viacom and/or Warner Bros. break ranks and drop ticket prices on their 3-D extravaganzas when market pressures become intense, won't every other company follow suit to stay in the game?
Or am I missing something?