We're about a quarter of the way through the cycle, so how, exactly, are animated features doing? Not badly, as a matter of fact. A number of titles listed on the far side of the above link can be considered solid winners in the movie pantheon. Let's look at the group that's recently been in release, shall we? ...
Bolt -- Generally considered something of a disappointment (it got stunted by the brilliant Disney marketing campaign opening it on the same day as Twilight.) Worldwide gross: $308.3 million -- production budget: $150 million.
Coraline -- A stop-motion sleeper hit out of Laika Animation in Portland, Oregon. Worldwide gross: $121.9 million -- Prdctn bdgt. -- $60 million.
Monsters Vs. Aliens -- A hit in the U.S., but an under-performer elsewhere. Worldwide gross: -- $381.5 million -- prod. bdgt (est.) $150 million.
Battle For Terra -- Indy made in L.A. that failed to hit the sweet spot. Worldwide gross: $2.9 million. Prdctn budget: $24 million.
Up -- Pixar's latest, and another homerun. Worldwide gross: $683 million -- Prdction bdgt: $175 million.
Ice Age 3 -- a hit domestically and gargantuan hit overseas, the Ice Age franchise is one of the pillars of Fox-News Corp. -- Worldwide gross: $883.7 million -- prctn budgt: $90 million.
Astro Boy -- A big budget and a lot of talent onboard, but the retro title failed to connect. Worldwide gross: $21 million -- Prdctn bdgt: $65 million.
Cloudy With a Chance Of Meatballs -- A (mild) hit for Sony, its domestic gross got stunted when theatre chains pulled the picture after Sony's early DVD release announcement. Worldwide gross: $194.8 million -- Prdctn bdgt: $100 million.
The Princess and the Frog -- In release, doing okay but not great. -- Domestic gross: $63.4 million (and counting) -- Prdctn cost: $105 million.
Alvin and the Chipmunks - The Squeakquel -- This animation hybrid is another sharp arrow in Fox's consierable animation quiver. 1st 5 days domestic gross: $77 million. prdctn bdgt: $70 million (est.)
So that's what's been happening with animation the past year. Some misses, several hits, and a couple of productions that were in the so-so category.
But what of the soon-to-be future? DreamWorks Animation's How to Train Your Dragon will be another hit for Jeffrey's company, and Shrek #4 will be a huge hit. (I'd say you could take that to the bank, but given the state of banks these days ...)
Toy Story III, out this summer, will be a sizable money-maker around the world.
The jury is out on the American-prepped but French-made Despicable Me. I wouldn't count it out, since the visual gags and pratfalls (judging from the trailers) are numerous, and you can seldom go wrong with visual humor, so long as there's the semblance of a story.
Hybrid animation is with us for the long haul. Studios have had good results with chipmunks and house cats (the first Garfield especially) and will continue to mine that rich vein. And there will be lots of animation in the big, live-action blockbusters, whether they're set on faraway planets or in Victorian London. Stereo viewed pictures (3D to you and me) will continue to expand, with animation leading the way.
Disney's Winnie the Pooh will probably track a little lower than The Princess and the Frog, which looks iffy to crack a $100 million domestically. (Pooh gets a Spring release in 2011.) I'm thinking that Walt's company will keep doing hand-drawn animation, but only at a production cost of $40 million-$70 million. The audiences, as of now, don't seem to be there for hand drawn product in the way they were in the early nineties. (Wish it were otherwise, but the grosses tell the tale.) Maybe the right hand-crafted property will really and truly click, or maybe the eyeballs have made a permanent move to CGI and stereo viewing.
The one thing that's evident is that theatrical animation is definitely a major commercial force in Tinsel Town, and is likely to stay that way. Nobody ignores it anymore, nobody cedes animation to one or two companies, everybody is in the game. And that's not going to change anytime soon.