Thursday, January 31, 2013

Still More Cartoon Players

Another team enters the broad, sunlit playing field of theatrical animation.

Oscar-winning Shrek, Shrek 2, and Shrek The Third producer Aron Warner will head a growing slate of original animated features as newly anointed President of Animation at Reel FX. Warner first segued into animation in 1998 as a producer on Antz after overseeing films like Independence Day, True Lies, and Titanic as VP Production at Fox. He’ll hit the ground running as the design, VFX, animation, and live-action studio aims to ramp up its original animation slate ...

So here is an exec with lots of animation experience at the helm of another studio working to break into the top tier of cartoon studios.

The studio, Reel FX, has a shot at the brass ring because they've been in the game for a number of years. Long a studio that did other company's product (Open Season 2, Open Season 3, I Tawst I saw a ooty Tat, etc.), Reel FX is now taking the step of creating more original product. Whether they can pull his feat off or not remains to be seen, but based on their recent executive hife, they intend to make a full-throated and earnest effort to become the next Pixar/DreamWorks/Illumination Entertainment.

Soon enough, we will see how RFX's intentions pan out.


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