Friday, December 06, 2013

Network of Cartoons

CN continues to thrive.

Across the 1st week of December 2013, Cartoon Network’s Total Day Delivery averages grew by double digits across all kid demos vs. the same week last year ...

Cartoon Network ranked as the #1 television network among boys 6-11 & 9-14 on Monday Night, the #1 network among boys 9-14 on Tuesday Night, and the #1 network among kids 2-11 and all boys 2-11, 6-11 & 9-14 on Saturday Night (7-9 p.m.). Monday and Tuesday nights overall grew by double-digits across all targeted kids and boy demos vs. the same time period last year, ranging between 12% and 59%.

On Monday night, a new episode premiere of Regular Show (7:30 p.m.) scored as the #1 telecast of the week among boys 6-11 & 9-14, #1 telecast for the day among kids 6-11 & 9-14, and #1 in its time period among all targeted kids and boys. Similarly, a new episode of Steven Universe (8 p.m.) ranked #1 in its timeslot on basic cable among all boy demos, while Adventure Time (7 p.m.) ranked #1 among boys 6-11 & 9-14. Adventure Time and Regular Show earned double-digit growth across all kids and boys vs. the same time period last year, ranging between 22% and 60%.

On Tuesday night, a new episode of Total Drama All-Stars (7 p.m.) and The Amazing World of Gumball (7:30 p.m.) each ranked #1 in their time periods on basic cable among all boys 2-11, 6-11 & 9-14. Immediately following, a new episode of Uncle Grandpa (8 p.m.) ranked #1 in its time period among boys 6-11 & 9-14.

Saturday morning episode premieres of Pokémon B&W: Adventures in Unova (8:30 a.m.)and Ben 10: Omniverse (9 a.m.) each ranked #1 in their respective time periods among boys 9-14. ...

I spent some time this week at Cartoon Network, and learned the following ...

Despite (or because of?) the network's powerhouse success, one beloved series will be exiting stage left and the network will soon add two new ones. (I won't say more than that. I only know a teensy bit of additional information, anyway.)

Adult Swim (CN)

Continuing its ratings streak into the 1st week of December, Adult Swim’s Total Day Delivery averages ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24 & 18-34 on basic cable. Compared to the same week in 2012, Total Day delivery grew among adults 18-34 by 6%, adults 18-49 by 4%, men 18-24 by 14%, men 18-34 by 20% and men 18-49 by 20%.
. ...

Adult Swim programming – including Family Guy, Robot Chicken, American Dad and Aqua TV Show Show –accounted for half (25) of the top 50 telecasts on basic cable for the week among adults 18-34, and 32 of the top 50 among men 18-34, both more than any other network.

1 comments:

Roberto Severino said...

Steven Universe deserves all the success it can possibly get. It's one of the best shows I've seen on the channel in years and by far, the animation is about as good as you can get in context of tight television deadlines. Congratulations to Rebecca Sugar and the rest of the crew.

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