Friday, January 03, 2014

New Ventures, New Pipelines

It's always good to ferret out new revenue streams.

The DreamTab will feature educational activities and games based on DreamWorks Animation properties

DreamWorks Animation has partnered with Fuhu, Inc. to create the DreamTab, a new tablet designed just for kids that will feature educational activities and games based on DreamWorks Animation films, the companies said Friday. The tablet, which will be unveiled at the Consumer Electronics Show in Las Vegas next week, will go on sale in the United States in Spring 2014 and be released internationally later this year.

Fuhu, a California-based company with offices in the United States and across Eastern Asia, is one of the fastest growing private companies in America. It designed the nabi tablet, the technological foundation for the DreamTab. ...

As we've said before, DreamWorks Animation is trodding along a path similar to the one Walt Disney Productions hiked down during the early 1950s.

As WDP was the first movie studio to wade into television, so DWA gets into internet streaming before other cartoon makers. As Disney did amusement parks, so DreamWorks does amusement parks. And merchadising, and licensing, and other maximizings of intellectual properties.

The only thing that DreamWorks Animation hasn't (yet) gotten involved in is live-action. And we're a wee bit surprised that no animation/ live action hybrids have been part of DWA's universe, but the century is young.


Alex Dudley said...

I hope they don't get to involve with live action, minus AwesomeTV. The studio is called Dreamworks Animation after all.

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