Monday, April 14, 2014

Animation Predominates

The Fox block, it does well. Particularly the Griffins.

... Fox's "Family Guy" and ABC's "Resurrection" were Sunday night's highest-rated network shows among key young adults, though it appears that golf-boosted CBS had the best ratings overall.

"Family Guy" scored a rating of 2.1 among key 18- to 49-year-old viewers, according to early numbers from Nielsen. Though Peter Griffin et al were down 9% from last week, the animated comedy was the top nonsports program on the major networks in the advertiser-coveted age group. ...

Fox continues to cash in on prime time animation. I've got no idea why every other broadcast network avoids animation between 8:00 and 11:00 p.m. The only thing that occurs to me is that they don't want to cozy up to the WGAw.

But maybe that's not it. Maybe they just don't want to rain on Rupert's parade.


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