Thursday, April 03, 2014

New Platforms, New Products

You either adapt to ... and exploit ... evolving technologies, or you fade from existence.

... We got a brief demo of the upcoming Family Guy: The Quest for Stuff mobile game from TinyCo and Fox Digital Entertainment. The game’s scheduled for release on iOS and Android on April 10.

At its core, The Quest for Stuff resembles The Simpsons: Tapped Out, another free-to-play city-builder game from Fox. Both titles have you rebuilding their respective towns after the main character accidentally destroys it. ...

Smart Hollywood companies strive to extend profitable brands into new markets and technologies to maximize cash flow. I can remember when Disney started putting its animated features on video cassettes and the purists among us thought the sky was going to fall.

"But it will kill re-releases in movie theaters! How awful!"

It did, but home video was a new profit center, and the money was too good to pass up. Then Diz Co. made inexpensive sequels (Return of Jafar, Bambi II, Lion King 1 1/2, etc. etc.) and squeezed every drop of profit from the new watch-movies-at-home platform.

Rupert's minions are doing the same thing here. If there's money to be made from mobile apps, create product and chase after every last cent. It's the American way.


Site Meter