Monday, September 29, 2014

Premiere Ratings

Fox Broadcasting had a good Sunday night.

The season premiere of The Simpsons scored a 3.9 adults 18-49 rating, up 34 percent from a 2.9 for the previous season premiere and up 144 percent from a 1.6 for the previous season finale.

It was the show's highest rated premiere in three years. ... The season premiere of Family Guy, which was an hour-long crossover with The Simpsons, notched a 4.5 adults 18-49 rating, up 73 percent from a 2.6 for the previous season premiere and up a 125 percent from a 2.0 for the previous season finale.

It ranked as Family Guy’s highest rated premiere since 2010. ...

There was a time when other networks programmed animation in prime time, but putting on cartoons in the evening on various networks has disappeared ... except at Fox.

A few months ago, I asked an executive who works in the upper reaches of Disney's ABC network if the Mouse was ever going to challenge Fox in prime-time network land, maybe sign an agreement with the Writers Guild of America, the better to compete with Rupert's minions.

He looked at me as if I'd just climbed out of an over-flowing septic tank and said, "Never."

So I guess the only broadcast entity serious about animated half-hours between 8:00 p.m. and 10:00 p.m. is the one owned by News Corp.


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