[Hasbro] has acquired Dublin-based Boulder Media, the company behind Disney Channel’s “Wander Over Yonder” and Cartoon Network’s “Foster’s Home for Imaginary Friends.”
Terms of the deal were not disclosed.
“With Boulder, we will deliver the highest quality animation that will engage our audiences with deep storytelling and great characters in a very cost-efficient manner,” said Hasbro chairman-CEO Brian Goldner. ...
Hasbro has been a presence in animation for multiple years now. They run the playbook started by Filmation thirty-plus years ago with He-Man, that Disney does with the Cars franchise. And that ... to be frank ... every entertainment conglomerate does with its animated movies and television shows: use the animated product to sell loads of games, action figures, plush toys, etc.
But what this means (probably) is that Hasbro sees itself being in the animation game for the long haul. And will be creating animated half-hours until the plastic merchandise beloved by children disintegrates and blows away. That will likely happen sometime around 2132.