Friday, September 02, 2016

Bountiful Russia

Diz Co. has many things about which to be grateful and happy, but the continuing shower of rubles into corporate coffers is surely one of them.

Thanks to the likes of 'Zootopia' and 'Jungle Book,' Disney releases have grossed more in the local currency so far in 2016 than in any previous full year.
The third quarter isn't even over yet, but Walt Disney has already hit its best-ever box-office year in Russia in local currency terms.

The company's releases have grossed 7.9 billion rubles ($120 million) by early September, a figure that is higher than the full-year haul for any previous year.

With four more months to go, Disney's Russian box-office performance has handily surpassed last year's figure of 7.3 billion rubles, the studio's previous record in rubles.

The company's biggest hits in Russia of this year are 'Zootopia', which has grossed 2.3 billion rubles, 'The Jungle Book' (1.4 billion rubles) and 'Captain America: Civil War' (1.1 billion rubles). That makes them the year's top-, seventh- and ninth-highest grossing movies in Russia, respectively. ...

Talking animal pictures generally travel well. This is certainly the case with Zootopia and The Jungle Book, somewhat less so with the super hero pic. (Captain America prospering in VladPutinLand? I guess Russians compartmentalize entertainment and politics. Or they just can't get enough of caped do-gooders).

But continuing robust ticket sales for animated projects in Lands Beyond Our Shores, would point to lots more animated projects getting made, no?


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