In an effort to promote the 20th season, which premiered Sept. 14, mobile billboards have been placed in seven locations around the country depicting scenes that coincide with the trucks' placements.
The marketing ploy did not go over so well with three locations: the White House, the Lincoln Memorial and the Church of Scientology.
"We knew it was risky," Walter Levitt, chief marketing officer for Comedy Central told The Hollywood Reporter. "We knew some locations might not be pleased to have us out there, but we thought this is a perfect way to celebrate everything the series has covered in its 19 seasons."
The billboard in front of the White House featured a cartoon President Barack and Michelle Obama. The Scientology truck featured a scene from the infamous 2005 episode "Trapped in the Closet" in which the church and its most famous follower, Tom Cruise, were skewered. ...
What keeps the show fresh is the topicality and envelope pushing. And the fact that it skewers various sacred cows at all points of the political compass, which endears it to cynical millenials, also near-millenials (you know, everyone up to about ... oh ... 59).
If the show hasn't offended you on some level in the course of 19 seasons, then you probably don't have a pulse.
And we would still like the production company to sign a Guild contract.
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