While we're on the subject of oncoming animated features, here's one of the earliest reviews that I've seen of Universal's first CGI animated feature:
Working without apology from the Pixar game book, Universal's first 3D-animated movie, "Despicable Me," captures much of what one likes about Pixar cartoons.
Starting with a cute yellow creature who appears before the opening credits mimicking Pixar's bouncy table lamp, "Despicable" adopts the Pixar principle that all things which populate a child's fantasia -- whether toys on a bed, monsters in dreams or the robots and superheroes of science fiction -- are very, very real.
So in this twist on "The Incredibles," a story about superheroes longing for the quiet life, "Despicable" takes a playful poke at supervillains ...
Chris Meledandri's Illumination Entertainment has a flexible business model. On Despicable they jobbed much of everything out, engaging the French animation studio McGuff to create the character animation and images, and bring the feature in for under a $100 million.
So how does the strategy work? I guess we find out in July, when the movie comes out.
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6 comments:
Looks entertaining
Jerry, Mcguff has also a studio in L.A Santa Monica. Do you know if there has been animation done at the Santa Monica studio. I used to work close by and they were very secretive to say at least....
Who's Jerry?
Haha, wrong site.
I don't know if I would elevate do-it-as-cheaply-as-possible to the level of "strategy." It's business as usual.
I'm looking forward to seeing this film.
hahaha, busted!... I meant to say Steve...sorry :S
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