Horton Hears a Who enjoys an energetic Friday, gathering in $13.3 million at the Friday box office.
As Variety tells us:
"Horton" posted the third best opening day for both a pre-summer animated pic and a Twentieth Century Fox-Blue Sky Studios production, ranking behind 2006's "Ice Age: Meltdown" ($21.8 million) and 2002's "Ice Age" ($13.5 million).
"Horton" will likely follow a similar B.O. path to the first "Ice Age" this weekend, which bowed to $46.3 million during the third three-day frame of March 2002.
The other c.g.i. animated film (okay, it's only partial) 10k B.C. falls into second place with $4.9 million. It's now collected $49.7 million.
But certainly this is fine news for animation employees, yes?
Update: And Horton enjoys a fine weekend:
"Dr. Seuss' Horton Hears A Who!" trampled its rivals at the North American box office on Sunday with weekend sales of $45.1 million, the biggest opening of the year...
Fox ... said "Horton" ranks as the fifth-biggest G-rated opening ever; the top honor is held by 2003's "Finding Nemo" with $70.2 million. The studio expected Easter school vacations to boost the film's midweek performance ...
Fox has had a string of animated smashes the last couple of years. And as a Fox exec told me recently, the company is adept at getting more bang from its advertising dollar than many of its rivals. "They spend less money than Disney or DreamWorks," the exec said.
Be that as it may, Fox is definitely on a roll. The media sometimes overlooks it, but Pixar/Disney and DreamWorks aren't the only hevy hitters in Animationland.
The other Top Ten flicks with animation in them: 10k B.C. at #2 ($61.2 million); The Spiderwick Chronicles at #10 ($65.4 million).
(You can find the rest of the weekend box office here.)