Okay, so I guess we won't be packing our bags for c.g. animation work in Atlanta:
"Delgo" earned a measly $511,920 this weekend on 2,160 screens, not even breaking the top ten. That's an average of $237 per screen for the three days. If you figure there were five screenings a day, and assume ticket prices are about $8, that comes out to two people in the theater per showing. By comparison, the Golden Globe-nominated drama "Doubt" earned roughly the same amount of money, but it was only in 15 theaters ...
So the brave littl start up down in peach tree country gets its move completed ... and falls on its keester.
It's like Rocky Balboa getting tangled up in the ropes as he climbs in the ring, and knocking himself out.
There wasn't the sort of marketing budget needed to make a film stand out in the already crowded holiday movie season. ... Another problem was the quality of the movie. Or lack thereof ...
Yesss. The quality.
See, there's a secondary lesson to be learned here. It's not always enough to have spunk, gumption and enthusiasm. You must also have a level of talent that delivers a product that audiences want to see.