.... Or what we call "utilizing all corporate assets."
... Principals involved with Disney's upcoming live-action [Muppet] pic toplining Jason Segel flew to Pixar headquarters in Emeryville, Calif., on Wednesday for a table read of the project with the animation powerhouse.
The involvement comes just months after Pixar helped shape reshoots for Disney's upcoming sci-fi tentpole "Tron Legacy."
In other words, this is the second recent example of the animation house assisting parent Disney with a live-action feature.
Some of the members of the so-called "Pixar Brain Trust" -- filmmakers John Lasseter, Brad Bird, Pete Docter, Andrew Stanton, Michael Arndt, Bob Peterson and president Ed Catmull -- were there for the consultations. ...
... The exchanges during the sessions have been described as "very honest" by some, "nerve-racking" by others. "You're in the presence of people who have never had a misfire," one "Tron" attendee said.
It makes good sense to have the A-team of animation punch live-action properties up.
Disney has had top-flight story minds in its cartoon departments all the way back to the 1930s. I was always puzzled why they weren't used more in other areas of the company. But then, animation has long been considered the idiot cousin of the movie world, so why would anyone bother?
Amazing how eleven hits in a row can reduce the contempt. Big box office grosses does help to change stubborn minds, doesn't it?