The big green ogre might not be as profitable as earlier incarnations, but Paramount/Viacom isn't complaining.
... PPI said Thursday it has powered past the billion dollar benchmark after a $42.6 million weekend for "Shrek Forever After" across a slew of territories including U.K./Ireland, France, Germany and Korea.
... The final film in the "Shrek" franchise has laughed up an international cume of $140 million to date.
PPI's coffers have also been boosted with a $262 million boxoffice cume to date for the release of DreamWorks Animation's "How To Train Your Dragon." That film is scheduled to roll out in Japan at the beginning of August. ...
Mr. Katzenberg has his detractors (many of them often showing up here), but when you pull off the hat trick of having two animated features in the Top Ten during the same week, you must be doing something right.