Can there really be any other elevation with Pixar?
The competition will cower in the face of "Brave" at the box office this weekend, as the 3-D animated picture is expected to dominate at the multiplex.
The movie from Walt Disney Studios' Pixar animation unit will likely debut with a strong sum of around $65 million in ticket sales, according to those who have seen pre-release audience surveys.
Of course, the question isn't will Brave open in a major way, but how that impacts Madagascar 3.
Because I like to see all the animated product perform well in the marketplace, and hate to see one feature cannibalize another feature. Ah well ...