William Watts Biggers, 1929-2013

The co-creator of the Underdog TV series has died.

Family friend Derek Tague says Biggers, who went by “Buck,” died unexpectedly at his Plymouth, Mass., home on Sunday, Feb. 10, 2013. The native of Avondale Estates, Ga., worked for the New York City advertising firm DFS when he accepted an assignment from the agency's largest client, General Mills, to create television cartoons to promote its breakfast cereals. The most famous was “Underdog,” which debuted on NBC in 1964.