Sunday, April 21, 2013

Maximizing Profits and Cash Flow

Fox leverages the cartoon art form.

Last Sunday Sitcoms

The Simpsons (Fox) - A new episode at 8 did 4.11 million and a 1.8 18-49 rating, which seems below normal.

The Cleveland Show (Fox) - Its normal time of 7:30pm was new and did 2.5 million and a 1.2 18-49 rating, as this show might be the odd-man out soon*.

Bob's Burgers (Fox) 2 airings - The 8:30 airing was new and did 3.45 million and a 1.6 18-49 rating, losing some steam from its lead-in but still not too bad. ... A repeat at 7pm did only 1.68 million and just a 0.7 18-49 rating, but on par in 18-49 with previous week.

Family Guy (Fox) - A brand new showing at 9 did 5.02 million and a 2.5 18-49 rating, which was up the best of the block by far and #1 for the night (excluding the Master's overrun).

American Dad! (Fox) - A new episode at 9:30pm did 4.23 million and a 2.1 18-49 rating, which is decent.

The reasons why no other conglomerates want to compete in this market area continue to elude us.

Because, let's face it. Rupert and his minions have made millions programming prime-time animation on the Fox broadcast network. Yet Disney, NBC-Universal and Viacom continue to avert their eyes and pretend its not happening. Or something.

Very odd.

Reminds us of the long-ago times when Disney had the animated feature market ALL to itself. Although, in those days, the Mouse wasn't making HUGE profits, but only comfortable profits.

* We keep telling people that "Cleveland" is over, but nobody wants to believe us.


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