Thursday, May 01, 2014

Media Expansion

DWA grows on the internet.

DreamWorksTV will launch in the summer and will be headed up by Brian Robbins and his AwesomenessTV YouTube network (DreamWorks purchased AwesomenessTV last year for a base price of $33 million.) The channel’s initial slate featuring titles like Prank Your Parents and sketch comedy series OMG. ...

Short, bite-sized videos catered to mobile videos will populate the channel, with the likes of Shrek and Puss In Boots making appearances (albeit without their original voice actors).

The channel is DreamWorks boss Jeffrey Katzenberg‘s attempt to create a kids channel to complement his studio’s iconic films. ...

Growing its internet properties is likely a good move. Jeffrey Katzenberg's old box Barrty Diller has become a very rich mogul buying (and selling) new media and cable channels. Jeffrey looks to be doing something similar.


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