Friday, October 17, 2014

Global Interweaving

Mainland China is where all ambitious American entertainment companies desire to go.

... Hollywood’s Dreamworks Animation is in talks with a Beijing-based production company to produce a slate of original online content based on “Surprise,” an Internet-driven TV show has been viewed more than 1.3 billion times since it went online last year, according to people familiar with the matter.

The show, produced by Unimedia and online video site Youku Tudou, follows penniless daydreamer Wang Dachui and his misadventures as a diaosi, a vulgar Chinese slang term for educated young Chinese men with dim job prospects, little money and no girlfriends.

Unimedia is expected to be in charge of the content creation, while Dreamworks would provide special effects and animation skills. The channel is expected to launch on a major domestic video streaming site and will include daily and weekly programs — from animated videos to talk shows – based on the original Web series. ...

Though the fictional Wang seems to be clueless about how to improve his prospects in life, at least his backers have come up with a plan: tying the knot with a beautiful and rich Hollywood studio.

This presents DWA with a way into the world's largest market, and since China is tightening requirements for foreign content, it's probably a smart move to get into domestic production.

If you want to play in the Middle Kingdom's sandbox, you have to play by the Middle Kingdom's rules.


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