Cartoon Ratings

For Sunday last.

SUNDAY NIGHT RATINGS
Show -- 18-49 rating -- audience (millions)

8:00 p.m.

#1 -- Football Night -- 4.1 -- 12.39m
#2 -- Simpsons -- 2.0 -- 5.02m
#3 -- Undercover Boss -- 1.7 -- 8.92m

9:00 p.m.

#1 -- Family Guy -- 1.5 -- 3.15m
#2 -- Barbra Walters -- 1.4 -- 7.78m

9:30 p.m.

Bob's Burgers -- 1.3 -- 2.54m

It's always a confusion why the show with the most viewers, Barbara Walters for example, isn't the winner.

But to own the "old people" audience is almost like having corpses goggling at the flatscreen. You need to have the high-value, 18 through 49 demographic.

Add On: And then there are the cable ratings:

Compared to the same time period in 2013, [Cartoon Network's] total day delivery grew by strong double digits, with kids 2-11 up by +33%, kids 6-11 by +39% and kids 9-14 by +22%. Early prime delivery also increased among kids 2-11 & 6-11 by +10% and among kids 9-14 by +7%. ...

Adult Swim programming – including telecasts of Family Guy, American Dad! and Robot Chicken – accounted for 27 of the top 50 telecasts on basic cable for the week among adults 18-34 and 24 of the top 50 with men 18-34, both more than any other network. ...