... The company [Machinima] announced that it has teamed up with Warner Bros. Animation and DC Comics to create new online series for comics fans, starting with two seasons of a new Justice League animated series.
Next month will see the debut of Justice League: Gods and Monsters Chronicles, created by beloved DC Animated Universe mastermind Bruce Timm. The series, which was first announced last fall, will focus on darker, alternate versions of Batman, Superman, and Wonder Woman with whole new origin stories. (Superman is the son of General Zod, for instance.) The show will pave the way to a feature length film, which will be released next month, and a second season due out next year. ...
The trend in distribution is pretty obvious: More and more, the lines between cable, broadcast and internet are dissolving. Companies make their product, then put it on platforms that make them money.
This is pretty much the way it's always been, except that the platforms half a century ago consisted of 1) movie theaters, and 2) broadcast television. That was pretty much it.
Now the pipelines are far more numerous, and there are more opportunities for piracy and theft, but the principles are the same: Companies create content and then monetize same. Technologies keep evolving and pushing the entertainment industry where it's destined to be pushed.