The Widening Pool, TV Division

So more players are jumping into theatrical animation. But also this:

FX cable network programming president Eric Schrier describes the division visit to Cartoonland:

Schrier: We see animation as a place where we feel like we can be more prolific. We’ve had a couple of shows we’ve tried to pair up with “Archer” that haven’t worked out, but that show continues to be super strong for us. We’re doing a pilot now with Louis C.K. and Albert Brooks and we’re going to be growing our animation slate soon and trying to really innovate in that form. I think that’s a form we feel like we can be really successful in. ...

Animation is now a thing in the entertainment world.

Animated features, along with super hero movies, are the highest-profit segment of theatrical motion pictures.

And in TV, animation is a low cost, high eyeball entertainment delivery system that keep providing cash flow year after year. (Nobody has to guess why Fox keeps making episodes of The Simpsons, Family Guy and American Dad. There are big bucks being made.

But even cartoons from long ago continue to make money. The Jetsons had one prime-time season in the early sixties, but half-a-century later it's iconic, with additional episodes and animated features getting made. How many 1962 comedy half-hours of the live-action type, that flamed out after 26 episodes, can make a similar claim?

Like zero.

And let's not even talk about Scooby Doo. How many fortunes has that Great Dane created?