Saturday, July 17, 2010

The Mid-July Derby

Now with caramel-crunch Add On.

The Nikkster, as per usual, early out of the gate with commentary and numbers.

1. [Inception] with Friday's $21 million including $3M midnight shows in 1,600 locations. Audiences rated it an overall "B+" Cinemascore, with the under-25 crowd giving it an "A". ...

2. Despicable Me (Universal) Week 2 [3,501 Theaters] -- Friday $11.5M with an impressive -46% hold from a week ago.

3. Twilight Saga: Eclipse (Week 3) [4,001 Theaters] -- Friday $5M with a still strong -54% hold ...

4. Sorcerer's Apprentice only made $5.2M Friday from 3,504 theaters for what should be a paltry $17.5M for the 3-day weekend.

5. Toy Story 3 (Disney) Week 5 [3,177 Theaters] -- Friday $3.5M for an amazingly strong -45% hold this long in release.

It appears that the Cage-Bruckheimer magic has been fading of late. (Ah well. Nothing is forever ...)

But it won't escape your notice that there are two animated features in the Top Five. Animation Domination (theatrical division) seems to occur with greater frequency as time goes on.

Add On: At the wire, Inception collects $60.4 million, Despicable Me adds 25 theaters, declines 42%, and now owns $118,365,000 in domestic greenbacks.

In the fifth slot, Toy Story 3 gathers up $11.7 million and now stands with a total of $362.7 million after five weeks.

Farther down the list, Shrek Forever After has made $234,373,000 after nine weeks of release.


Anonymous said...

Interesting how the Nikkster only displays posters from the live action flicks and NOT the animated pictures.

More of that Hollywood prejudice against animation the bastard child that makes MUCH more money for MANY more years through the exploitation of merchandising.

I know, I know...we just had a post about this....but there it is plain as day...NO visual representation of the animated films alongside the live action......which of course nowadays have more and more animated effects in them than ever.

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