"Box Office Mojo" is predicting that "OTH" grosses $35.5 million to take the "Place" slot behind "The Da Vinci Code"...
I'm wagering it does better than that. Having seen "OTH" at my neighborhood AMC late of a Friday evening, it's easily the best feature DreamWorks has produced in some time. The theatre was full for the 8:10 screening.
And the protestors were out with banners denouncing "Code." [More later...]
Update: As I suspected, "Mojo" was low in its Friday estimate for "Over the Hedge." The Sunday estimate (and this could change by Monday) was $37,228,000. (Sadly, I didn't hit the number I needed in the DW betting pool...)
Final Update: Okaay. The official, real tally for "Hedge's" fist weekend is $38.5 million. This is "below" some analysts' estimates (about which there will be more above), but $3 million more than Box Office Mojo's Saturday estimate. So was Paramount's counter-programming against "Da Vinci" a smart move or not? Who the hell knows.
DreamWorks got a solid number for a solid picture. The next question: How does it hold up first to second weekend? Unsurprisingly, "Ice Age 2" took a major hit (dropping 71%) with "Hedge" entering the marketplace. DreamWorks now has a clear field for a few weeks...until "Cars" pulls in.
I'm still thinking that DreamWorks is ripe for a purchase by Viacom or some other conglomerate. And what better time than now, when the latest franchise is safely launched?
Saturday, May 20, 2006
"Over the Hedge" Weekend Derby
"Box Office Mojo" is predicting that "OTH" grosses $35.5 million to take the "Place" slot behind "The Da Vinci Code"...
I'm wagering it does better than that. Having seen "OTH" at my neighborhood AMC late of a Friday evening, it's easily the best feature DreamWorks has produced in some time. The theatre was full for the 8:10 screening.
And the protestors were out with banners denouncing "Code." [More later...]
Update: As I suspected, "Mojo" was low in its Friday estimate for "Over the Hedge." The Sunday estimate (and this could change by Monday) was $37,228,000. (Sadly, I didn't hit the number I needed in the DW betting pool...)
Final Update: Okaay. The official, real tally for "Hedge's" fist weekend is $38.5 million. This is "below" some analysts' estimates (about which there will be more above), but $3 million more than Box Office Mojo's Saturday estimate. So was Paramount's counter-programming against "Da Vinci" a smart move or not? Who the hell knows.
DreamWorks got a solid number for a solid picture. The next question: How does it hold up first to second weekend? Unsurprisingly, "Ice Age 2" took a major hit (dropping 71%) with "Hedge" entering the marketplace. DreamWorks now has a clear field for a few weeks...until "Cars" pulls in.
I'm still thinking that DreamWorks is ripe for a purchase by Viacom or some other conglomerate. And what better time than now, when the latest franchise is safely launched?
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