Today I walked through various floors at DreamWorks Animation. This video was on a lighter's computer; he explained how DW was posting it on YouTube and getting some dandy guerrilla advertising for "Flushed Away." (See what others have done with the original clip here.)
This is the wave of the future, ladies and gents. As Media Mogul Barry Diller noted a couple of days back, the gatekeepers to our viewing pleasures are going away, and it's rapidly becoming every creator for her or him self.