The Big Mouse has sunk big bucks into its next doggie picture, and it's pulling out all the stops. Apparently some of the theatre chains in and around the fruited plain aren't happy:
... [Disney] attached a six-minute-long promotion for the 3-D family flick -- about a superhero dog -- to film prints of its box-office hit "Beverly Hills Chihuahua," numerous theater owners said Disney had gone too far.
Theater owners said the "Bolt" spot intruded on their screen time and not only made "Beverly Hills Chihuahua" run longer than it should but also cost them time that the theater owners could fill -- with other showings or their own commercials.
Some of the nation's top theater chains complained to Disney that the extended trailer violated a long-standing agreement about where trailers can be placed and how long they can run ...
The studio has a lot riding on the Pixar team's first Disney feature out of the blocks. For obvious reasons, the company wants it to be a sizable hit, and if Diz ruffles distributors' feathers in order to get it, that's a price the conglom is willing to pay.
Madagascar Too is going to be out there offering hot competition, so the Mouse House is going to use all the tools at its disposal. If AMC and Regal don't like it, tough. I'm sure Disney's attitude is: "Suck it up."
Since I'm a self-serving twerp, I want both pictures to be major, box office hits.