Took the boys and girls in Culver City a while to do it, but better late than not at all:
The beloved children's book turned Sony Pictures Animation's movie Cloudy With A Chance Of Meatballs scored an easy No. 1 by attracting not just kids but also tweens, teens, and twentysomethings as well as parents to Friday's North American screenings at a record 1,828 3-D sites, including 127 Imax locations. That's why four-quadrant family films like this are such a favorite of Hollywood. All day and night, Sony kept upping its box office predictions as the money just kept rolling in ...
Sony, until now, has had less than stellar results with its animation division. Open Season was a moderate hit; Surf's Up was, despite a generally warm reception from the animation community, a flop. The division has changed executives, revamped strategies, subtracted and added staff.
But now, riding a wave of positive reviews, good market positioning, and the 3-D boom, it looks as though Sony has itself a hit. (Of course, it doesn't hurt that feature animation is red hot.)
Meanwhile, Jennifer Anniston and Megan Fox underperform, and Tyler Perry's core audience has viewed its fill and moved on. Not a good weekend for live-action.