Today was my hat building day, and up on the third floor, a story artist remarked how Princess and the Frog knick knacks are selling really, really well.
"I was told that Target released its P and F stuff early, and that it sold out! And Target has now reordered!
"And the picture isn't even out yet..."
I wasn't sure how accurate this anecdotal evidence was, so when I returned to the office I consulted The Google, who told me ...
The Princess and the Frog Products in High Demand
Pre-film awareness boosts products in the U.S. ...
Since its launch just a few weeks ago, retailers have reported that the range has already begun out-selling other Disney Princess items by double digit percentages.
More than 45,000 dolls have sold in less than a month with 17,000 selling last week alone. At one major retailer, The Princess and the Frog bedding has sold nearly triple the amount of regular Disney Princess bedding ...
So whattayaknow? Apparently the dolls and comforters and wind-up action figures are flying off the shelves.
I said to a couple of other Disney story guys I felt this bodes well for the picture. I told them I thought that the Froggie and Princess would have a solid opening and go on to make money for Diz Co.
(Go ahead, call me a starry-eyed Pollyanna. I'll hate you for it, but you'll be posting anonymously, so what do you care?)
Elsewhere in the animation division, more people informed me that Joe Jump is back on the front burner development-wise, and King of the Elves is being "retooled."
Have a joyous Thanksgiving ... and if you're already on vacation, please know that I'm jealous. (And in case you haven't seen it, the LA Times big piece on Disney Pictures restructuring is here.)