Saturday, November 21, 2009

Pre-Holiday Derby

Now with double Add Ons.

Daughter of Twilight (the Mom of which helped to take down White Doggie a couple of years a year ago) tears up the box office, earning $72.7 million on Friday ....

The animated contingent -- Planet 51 and Christmas Carol -- hang back in the middle of the pack, earning three million apiece. CC has now crossed the $70 million mark ...

Add On: Fantastic Mr. Fox, not yet a meaningful entry in the horse race, nevertheless had a robust Friday on a per-theater basis:

Fox Searchlight’s "Fantastic Mr. Fox" also minted a hearty per site of $13,103 in its second Friday for $52,000 off four Gotham and Los Angeles playdates. Through eight days, "Mr. Fox" counts a total domestic take of $410,536. Searchlight is scheduled to up the film’s theater count on Wednesday ...

Add On Too: At the finish line, DoT collects $140.7 million, a dandy chunk of change (I'm expecting a sizable drop as it moves along ...)

Back in mid-field, Planet 51 picks up $12.6 million at #4, while 5th place Christmas Carol adds $21.2 million as it moves toward the $80 million marker.

Meanwhilte, CGI effx extravaganza 2012 drops almost 60% during its second go-round, yet still picks up $26.5 million in box office receipts.

It's always useful to remember that the movies with a high "must see" quotient, that get released in a jillion theaters on Day One, usually drop like anvils during their second and third weekends. The people who burned with a red-hot desire to feast their eyes, show up with cash in hand the first weekend, and then move on.

6 comments:

Anonymous said...

Poor "Planet 51" got completely squashed by this awful Twilight franchise.

"Princess and the Frog" is opening this Wednesday. Will this be the second Disney animated feature to be killed by this (again) AWFUL Twilight franchise? (The first was Bolt)

Anonymous said...

Princess and the Frog only opens in limited release this week. The nationwide release is December 11. Hopefully the Twilight craze will have died out somewhat by then.

Anonymous said...

Limited or not if it appaers to do poorly the film will suffer when it does go wide. Bad, bad strategy. Its all about perception.

Steve Hulett said...

PandF will, I think, do fine.

Justin said...

P and F has sold out its Los Angeles screenings, and only a few select weekday screenings are available in New York.

Anonymous said...

Fuck Twilight.

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