Monday, June 21, 2010

Sales Persons

Never under-estimate the power of the cartoon:

Shrek, Dora the Explorer, and other animated TV and movie stars beloved by children have been moonlighting as junk-food pitchmen in recent years. And they're good at it.

Fifty percent of children say that food from a package decorated with a cartoon celebrity such as Shrek tastes better than the same exact food from a plain package, according to a new study.

And when given a choice, the vast majority of kids pick the food from the cartoon-adorned package as a snack, the study found ...

I'm so old I can remember when it was flesh-and-blood movie stars pushing poisons that were bad for us.


SmokeEmIfYaGotEm said...

... or even better:

Anonymous said...

It's amazing cigarette's are even still openly available. It's not a "right" to ask taxpayers to pay for others bad habits.

Anonymous said...

I once had this recording of an Abbott and Costello radio show, and in it was a Camel cigarette commercial that claimed that Camels were recommended by doctors over every other cigarette. This tells us that Joe Camel was hardly a pioneer when it came to shilling questionable substances to kids. Bud and Lou were great, but that commercial was the funniest part of that recording.

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