Never under-estimate the power of the cartoon:
Shrek, Dora the Explorer, and other animated TV and movie stars beloved by children have been moonlighting as junk-food pitchmen in recent years. And they're good at it.
Fifty percent of children say that food from a package decorated with a cartoon celebrity such as Shrek tastes better than the same exact food from a plain package, according to a new study.
And when given a choice, the vast majority of kids pick the food from the cartoon-adorned package as a snack, the study found ...
I'm so old I can remember when it was flesh-and-blood movie stars pushing poisons that were bad for us.