Monday, July 16, 2012

The Glorious Five-Year Plan

As capitalist roaders stumble through the darkness, the Middle Kingdom draws a roadmap ...

Deemed as one of the rising industries that will improve China’s soft power and help guarantee sustainable economic development, the country’s animation industry has received greater attention and support from the Chinese government. Recently, China’s Ministry of Culture (the MOC) released the “National Development Plan for the Animation Industry under the 12th Five-Year Plan (hereinafter referred as the ‘Plan’)” to facilitate the healthy development of the industry.

The Plan points out the current situation of the industry, as well as sets up the development objectives for the 12th Five-Year Plan period. Moreover, it lays out the main tasks for the industry and puts forward safeguarding measures to facilitate the development of the animation industry. ...

The Chinese, stupid they are not. You want to be in the movie business in a major way (and China does), why not be in the most profitable part of the movie business? To that end, they plan to be:

* Building three to five leading animation industrial parks to serve as industry models

* Producing 5,000 hours of animated content and 30 animated films annually

* Cultivating 5 to 10 domestic animation brands and enterprises with international influence

* Establishing three to five well-known exhibition brands for animation industry


You have to admit, the Chinese government is thinking big. (We'll see how it all shakes out over the next three to five years.)

6 comments:

Christopher Sobieniak said...

Well at least something's happening, not sure if any of it might get imported here anytime soon.

Diablo said...

Does it need to be imported here? Rumor has it, there's a lot of people in China...and they have some money to spend.

Christopher Sobieniak said...

I meant the shows after they're finished. What I was talking about was simply whether we'd see these at all or not, as I'm quite interested in seeing what's being done over there myself. International licensing/distribution was what I was talking about.

Christopher Sobieniak said...

Again, it comes from being open-minded sometimes, you just sorta want to give these guys a chance and see if they can prove it.

Daniel Tynan said...

Take it from someone who has worked in animation in China. You are never going to get great original and criticially successful animated films when it is mostly funded by a very socially conservative and censoring,controlling government. This is not the first time Chinese government has thrown lots of money into animation. They are desperate to ween CHinese children off of Japanese and american imported animation and comics culture.

However relying entirely on government funding is not a sustainable model . and as soon as the funding is cut. .almost all the new flashy studios fail.

Christopher Sobieniak said...

I'm sure of that.

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