Deemed as one of the rising industries that will improve China’s soft power and help guarantee sustainable economic development, the country’s animation industry has received greater attention and support from the Chinese government. Recently, China’s Ministry of Culture (the MOC) released the “National Development Plan for the Animation Industry under the 12th Five-Year Plan (hereinafter referred as the ‘Plan’)” to facilitate the healthy development of the industry.
The Plan points out the current situation of the industry, as well as sets up the development objectives for the 12th Five-Year Plan period. Moreover, it lays out the main tasks for the industry and puts forward safeguarding measures to facilitate the development of the animation industry. ...
The Chinese, stupid they are not. You want to be in the movie business in a major way (and China does), why not be in the most profitable part of the movie business? To that end, they plan to be:
* Building three to five leading animation industrial parks to serve as industry models
* Producing 5,000 hours of animated content and 30 animated films annually
* Cultivating 5 to 10 domestic animation brands and enterprises with international influence
* Establishing three to five well-known exhibition brands for animation industry
You have to admit, the Chinese government is thinking big. (We'll see how it all shakes out over the next three to five years.)