Fell: ... You have to start with a blueprint. You have to make the film once with drawings and temporary sounds. You’ll spend a year doing that together.
Butler: You have to do it that way because the process is so slow and expensive. You have to know every show before you start it.
Fell: Yeah, if those 300 people arrive and you’re not certain, and you’re saying let’s move the camera here or there. They’ll kill you and the producers will kill you.
(The Examiner details the panel on ParaNorman here.)
On a semi-related note, DreamWorks Animation has finally admitted to a future production:
During their panel at San Diego Comic-Con, the studio’s CCO, Bill Damaschke, confirmed that Kung Fu Panda 3 was indeed on the way, though it wasn’t announced when we might see the trilogy-maker. The 2008 original made $631.7 million worldwide, while its sequel, Kung Fu Panda 2, made $665.6 million, making the decision to roll again quite easy. ...
Like, was this a surprise? To anyone?