Wednesday, November 13, 2013

Fewer Movies, More Money

Making super hero movies with lots of CG effects, and animated features (that are one big Cg effect) is paying off.

... Disney was the first studio to reach the $1 billion domestic box office milestone for the year, a threshold it has achieved for eight consecutive years. In August, in record time, Disney reached the $2 billion international box office threshold for the fourth year in a row, and in early November the studio surpassed its previous all-time international box office record of $2.302 billion, also set in 2010. ...

The company is a veritable profit machine.

It makes tow animated feautres a year (mostly. It makes super hero movies via Marvel, sells boatloads of toys, games, and princess costumes, and the turnstiles of the various parks are spinning merrily even though it now costs close to a $100 to get into one of the various Magic Kingdoms. (Magic for the share holders; draining for park attendess.)

But Diz Co. has the synergy thing down. And though its owned Marvel for a far shorter time than Time-Warner has owned DC, it knows how to market and leverage its properties in ways that the heirs and assignees of Jack L. Warner can only dream of.


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