Thursday, August 28, 2014

Cable Ratings

Cartoon Network trumpets its victories.

Across the fourth week of August 2014, Cartoon Network original programming – including new episodes of Teen Titans Go!, The Amazing World of Gumball, Steven Universe and Uncle Grandpa – claimed all top 15 telecasts of the week among boys 6-11.

Charting growth across all targeted kid demos, Cartoon Network also continued last week to rank as television’s #1 network for Total Day delivery of boys 6-11 & 9-14, and #1 for Early Prime (6p-8p) delivery among all targeted boy demos. Average Total Day delivery increased by double digits among kids 2-11 (+18%), kids 6-11 (+19%) and kids 9-14 (+15%). Early Prime also earned solid growth vs. the same time period last year—kids 2-11 improved by 29%, kids 6-11 by 18%, and kids 9-14 by 2%.

Out-performing all competition, Cartoon Network claimed the #1 television destination among kids 2-11 & 6-11 and all targeted boy demos on Thursday Night (6-8 p.m.). The Early Prime performance grew across all kids/boys demos, ranging from 2% to 51%. A new episode premiere of Teen Titans Go! (6 p.m.) scored as the #1 telecast of the day among kids 2-11 and boys 2-11 & 6-11, earning 62% to 88% delivery gains across kids/boys 2-11 & 6-11. Similarly, the new episode premieres of Steven Universe (6:30 p.m.), The Amazing World of Gumball (7 p.m.) and Uncle Grandpa (7:30 p.m.) each ranked #1 in their respective time periods among kids 2-11 & 6-11 and all targeted boys.

Despite the chest thumping in the Turner press releases, are we really believing that everything is endlessly ducky? That YouTube and all the newer delivery systems to iPads and phones don't pose a threat? Young eyeballs might be multi-tasking, but sure as hell they are watching less traditional cable than previously.


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