Google VFX

Web search is only part of it.

Google has acquired Zync, a firm that enables complex visual effects sequences to be rendered over the cloud. ...

Zync Render, which was developed with visual effects studio Zero VFX, has been used to produce over a dozen films like “Star Trek Into Darkness,” “American Hustle” and “Looper,” and hundreds of commercials, totaling over 6.5 million core hours completed.

Until now, Zync, founded in 2011, has promoted Amazon’s Elastic Computer Cloud hosting platform, saying on its website that EC2 “is the only public-cloud that meets or exceeds MPAA security requirements with a Best Practices rating award.” ...

Chances are Zync won't be using Amazon's cloud much longer.

It's hard to know what Google plans to do with its new purchase. Exploit the software? Get deeper into movie production and make its own content? I think Silicon Valley companies aren't keen on letting entertainment conglomerates like News Corp., Disney and Time-Warner control the playing field.