The never-ending jockeying for pole position.
Today, DreamWorks Animation announced that their sequels The Croods 2 and Puss in Boots 2: Nine Lives & 40 Thieves, which were scheduled for early November in 2017 and 2018 respectively will now be released the weekend before Christmas.
The Croods 2 will now arrive December 22, 2017 while Puss in Boots 2 will come out a year later on December 21, 2018.
The idea seems to be to get further away from the DC and Marvel Super Hero movies and rival Illumination Entertainment's How the Grinch Stole Christmas. No doubt there will be other shifts between now and 2018.